Tourism Goes Tech In Southern And Eastern Africa

Tourism Goes Tech In Southern And Eastern Africa

From BBC

No wonder more than 40 million people visit Africa every year, according to the World Bank, and that number is rising fast.

Research group Euromonitor International says tourism income has risen from $42bn (£25bn) in 2011 to an estimated $54bn in 2014.

Competition to attract this tourist cash is fierce and technology is becoming an increasingly powerful tool in the battle.


For many, Cape Town – situated on the continent’s southern-most tip and famous for its beaches, penguins and Table Mountain backdrop – is a “must-see” destination.

“Technology has levelled the playing field in terms of how you market a destination,” says Enver Duminy, chief executive of Cape Town Tourism.

“I think technology and innovation has affected the tourism industry perhaps more than any other industry.”

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