Singapore Airlines, Changi Airport Group and South African tourism have signed an agreement to collectively invest $800,154 for the promotion of travel to South Africa.
The money will go towards advertising and familiarization trips for travel writers and trade representatives over the next year, according to a report in TTGAsia.
Singapore Airlines operates daily flights to Johannesburg and less-frequent flights to Cape Town out of Singapore Changi Airport.
South Africa attracted 541,253 visitors from Australia, New Zealand, New Guinea, and neighboring Pacific islands in 2012, according to South African Tourism CEO, Thulani Nzima. This represented a 25 percent increase.
“Singapore is an extremely important hub for us in the Australasia region and this agreement …is part of our commitment to co-operate with some of the world’s leading global tourism industry players to stimulate growth to South Africa,” Nzima said.
Red more at TTGAsia.