From All Africa

A report from the FIFA Media Office shows that the ongoing FIFA World Cup broadcast production has already broken television viewing records in several territories around the world.

“The record underlines the growing popularity of the competition, including a breakthrough in the U.S.

“On the digital side, leading content delivery network provider Akamai has confirmed this is the biggest event in terms of video content streaming on record.

“And this was due to huge demand from fans accessing content live from the online platforms of FIFA’s Media Rights Licensees.

“In the U.S. alone, a record-breaking 5.3 million unique viewers tuned in for the round of 16 match between Belgium and the U.S. on ESPN and Univision platforms.

“This represented an unprecedented traffic for both broadcasters,” the report said.

It quoted FIFA’s Director of Television, Niclas Ericson, as saying the 2014 World Cup is the biggest multimedia event in history.

“We are proud to say that this FIFA World Cup has been the biggest multimedia sporting event in history, with more people watching matches and highlights online than ever before.

“FIFA TV actively supports its Media Rights Licensees with a variety of multimedia services including fully managed ‘white-label’ solutions for the web, tablets and smartphones.

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