Survey respondents in 10 African countries now being polled daily via their mobile phones predict Brazil is most likely to win the World Cup, according to a June 20 GeoPoll.com blog.

Denver-based GeoPoll, a market research company, made its debut in 10 African countries to coincide with the 2014 World Cup with daily TV ratings, audience size and demographics. GeoPoll has been sending mobile phone-based text-message surveys daily to users asking, among other things, “Who do you think will win the World Cup?”

The company is updating these results each week to show how respondents change their views as more games are played and some teams leave the competition altogether.

Findings were compiled from 10 countries: Benin, Democratic Republic of Congo, Ghana,
Kenya, Niger, Nigeria, Rwanda, South Africa, Tanzania, and Uganda.

Overall, 36 percent of respondents thought Brazil would win, followed by Germany at 11 percent. How confident were African viewers about the chances of African teams? Just 8 percent thought Nigeria would win and 7 percent thought Ghana would win.

GeoPoll shared findings on other aspects of African World Cup-viewing, including the following:

– More than 25 million adults from the 10 surveyed African countries watched the Nigeria-Iran game, making it the most-watched game in the 10 markets over the first five days of play.

– 20 percent of the Nigerian adult population watched the game between Nigeria and Iran, played during prime time in Africa’s most populous country. A total of 17.5 million Nigerian adult viewers watched the game.

– Ghana’s World Cup viewership remained high for all games with 3.5 million watching the opening game between Brazil and Croatia. The match between Ghana and the U.S. attracted 2.4 million adult Ghanaian viewers. The U.S.-Ghana game aired at 10 p.m. Ghana time, which could explain the drop in viewership numbers compared to earlier that day which saw 3.1 million Ghanaian viewers. On average 2.2 million Ghanaians tuned in to

– Nigeria and Ghana have had consistently high percentages of their adult population watching the games: an average of 14 percent per game for Ghana and 10 percent per game for Nigeria.

– Youth have been particularly interested in the games – In Ghana 1.7 million people aged 15-24 tuned in to the Germany-Portugal game, or about 18 percent of the youth population. In Kenya almost 900,000 people aged 15-24 watched the same game, and in Nigeria 3.5 million youths were watching.

– Gender differences in viewership varied from country to country. While more males watched than females, in Ghana, the gender split was an average of 28-percent female to 72-percent male. In Nigeria, the gender split for the World Cup games was less dramatic than in other countries: about 38-percent female to 62-percent male.

Until now, Nielsen provided overnight ratings in South Africa, a market of 50 million. Information for the rest of the continent is almost nonexistent, according to Steve Gutterman, CEO of Denver-based GeoPoll, in an earlier AFKInsider interview.