Rumit Mehta, CEO and founder of global travel agency Immersion Journeys, joins AFKInsider to discuss the impact that his company is making in Africa and African tourism.

Branching off from a background in architecture and first working part-time at a travel firm, Mehta would eventually founded Immersion Journeys, which supports individuals, groups, schools and businesses. In part two of the interview, Mehta talks about growth areas, separating Immersion Journeys from the competition and establishing partnerships.

“While we were competing with other like-minded companies, we decided to figure out how to go off the beaten path. All companies will say you can go to a village or you can go to the home of somebody and have a meal,” Mehta said. “But it’s on a very superficial basis a lot of times. We decided to leverage our personal connections.”