From allAfrica

Comedians are meant to be funny, right? Yes, the stand-up comedians dominating Nigeria’s humour business landscape are funny quite alright on stage, but very serious in business.

With assets running into billions of naira, they are light years apart from the past crops of old comedians who wait on people for meager rations of life.

They may look funny and unserious, but they are cavorting to the bank and living their dreams. Ali Baba, the father of stand-up comedians in Nigeria, aptly captured in words, the profitability of comedy business when he said: “comedy is a funny business, a very big business.”

After a careful study of the careers of these successful comedians, Showtime came to the conclusion that a number of them are outstanding. Here are the top 10 in this branch of entertainment in terms of their assets, the money they charge per show, the various products or corporate endorsements they did, and their established brands from which they make steady income.

Alibaba:

With over thirty years of performing on stage and hosting events for almost all Nigeria’s former presidents and the present one, Ali Baba sits at the apex. Even President Olusegun Obasanjo once jokingly accused him of being overpaid for his performance. His Lekki mansion where he lives is said to be worth more than N300 million alone.

Alibaba makes his money through a chain of businesses in Lagos: as a reputed motivational speaker, a professional comedian patronised by almost all the big brands and political bigwigs in the country. His net worth is estimated to be over 3 billion naira. It is estimated that he performs in a minimum of two events weekly at an average rate of 4 to 4.5million naira per event. That would add up to about 400 million naira per annum!

Read more allAfrica