Former iROKO Partners business development head — now vice president of monetization — Oluchi Enuha recently sat down with AFKInsider to share how his role contributes to the growth of the online music and movie company. In part two of the interview, he discuses licensing content, creative marketing events and advertising.

“The way [licensing] affects our business is paramount. The content is key in terms of what you’re selling to customers. Respective of how fancy your site looks and how well it works, ultimately at the end of the day, someone comes to your service because they want to watch the best movies,” Enuha said.