Low Internet Penetration in Zambia Tied to ‘Elite Service’ Perception

Written by Makula Dunbar

Written by Gabriella Mulligan | From HumanIPO

Internet penetration in Zambia is too low, due to a pervading perception that connectivity is for the privileged in society, according to operator MTN Zambia.

According to MTN Zambia’s chief sales and distribution officer Amon Jere, the operator is trying to combat the wrongful perception of many in the country that data services are “a preserve of the elite”; with the operator hoping to create a mass data market.

Zambian internet penetration stands at 13.47 per cent according to the most recent figures from the International Telecommunication Union (ITU).

Jere highlighted the importance of connectivity in relation to economic and social development, and said MTN is working on breaking down the barriers to connectivity by launching 3G and 4G/LTE networks across the country, as well as ensuring a range of affordable devices and offerings are available.

“We are optimistic about our proposition as people will have easy access to information and improved communication between consumers, business and consumers and businesses to businesses as well as a tool for enhancing quality education,” Jere said.

Read more at HumanIPO