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African Tech: Marketing & Monetizing Gaming Apps In Kenya

African Tech: Marketing & Monetizing Gaming Apps In Kenya

Africa’s tech scene is buzzing, and out of this evolving and exciting community were we are seeing innovations in industries, ranging from agriculture and financial to medical and, of course, entertainment.

Over the recent years African tech innovators have taken to create gaming  apps for the local market. But even with increasing number of games that look to tap into African folk tales, entrepreneurs that venture into this have not been making enough money to even break even.

Kenya’s iHub, a tech incubator in Nairobi, has natured a number of such entrepreneurs and they are working to break the marketing and monetization jinx that plaques the sector. With the popularity of mobile phones and climbing internet penetration, Kenyan game developers are taking advantage of the growing demand for games and the ease of payment through mobile money.