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Africrops!, founded in 2012 by Erika Seifts and plant physiologist Dr. Heinrich Heinrichs, is an agriculture-based business which has managed to create a product from the “miracle plant” Moringa Oleifera, package and present it in international markets. Ali Shakur, U.S. marketing rep for Africops — also based in Berlin — recently sat down with AFKInsider to discuss the company’s founding. In part one of the interview he elaborates on entering global markets, creating the Moringa product and important business principles.

“When we do these deals with local farmers, we’re doing the deal with them on eye-level. If they have a good product, we’ll buy it. If they don’t have a good product, we just won’t,” Shakur said.

“What we’re more concerned with is making sure that we are providing a premium product to the European and U.S. markets. In addition, we are also targeting the African markets. We already have Moringa on the ground in super markets inside of African nations.”