Claudine Moore Talks Public Relations, Social Media Week Lagos 2014 [Part 1 of 3]

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Written by Makula Dunbar

 

Founder and managing director of international public relations firm C. Moore Media, Claudine Moore recently sat down to speak with AFKInsider about her background, involvement in Social Media Week Lagos and Africa’s PR landscape. In the first part of the interview she elaborates on storytelling as it relates to branding as well as the evolution of PR.

“I love the interaction that PR gives me with groups. There’s never a dull moment — it goes beyond pitching publications and different outlets, you’re also involved heavily in strategy and brainstorming,” Moore said.

“Social Media Week Lagos is a brilliant historic venture…As a board member you work on supporting the founders to put the event together. It’s everything from securing sponsors to making sure you have a good cross section of event.”