From Business Insider

In her keynote at MWC, IBM CEO Virginia Rometty made it clear that the company sees Africa as a huge opportunity over the next decade. 

What sets Africa apart from other markets, according to Rometty, is that its infrastructure was built with mobile in mind. Payments and communications are already built on top of a booming phone market and incomes continue to rise, driving demand for better gadgets and services.

That’s why IBM is pushing for a bigger presence on the continent. It already has locations in 20 of the 54 countries in Africa, and last year opened the first of its 12 major research labs in the world in Nairobi, the capital and largest city of Kenya. Rometty herself visited the continent four times last year; a visit to the continent earlier this month was actually the first time the whole top brass had assembled outside New York since she became the boss just over a year ago.

Written by Kyle Russell/Read more at Business Insider