Lyfe Jennings dropped new music recently and an accompanying video that touches on several heavy topics, including women feeling pressured to get Brazilian butt lifts.
In his single, “Till You Gone,” Jennings sings about not conforming to the pressures of society because people won’t appreciate you until you die anyway.
“Mama said they’ll never love you till you gone, so don’t waste ya time tryna please no n*gga, no b*tch, nobody that don’t believe in you / Get rich, get it now cause when you leave this b*tch you can’t take nothin’.”
The video depicts many things, from Kunta Kinte morphing into Kanye West and being shot in the head by an enslaver to a Klansman taunting Kyrie Irving on a basketball court after blocking his dunk.
One poignant story in the video shows a text conversation in which a young woman tells her mother her boyfriend wants her to get a BBL. “If you weren’t enough for him before the BBL, you won’t be enough for him after,” her mother replies.
The young lady gets the BBL anyway after her boyfriend roots her on. When she emerges from the shady apartment where she had the procedure, her boyfriend disapproves and leaves her.
She ends up committing suicide.
BBLs have become extremely popular. According to the American Society of Plastic Surgeons via an article about the procedure by the Cleveland Clinic, 21,823 BBLs were done in 2020.
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Insider reported that a 2017 study found BBLs have “significantly higher mortality rates” than any other cosmetic surgery, as patients can die from fat embolisms, blood clots or infections.
Some celebrities – including Cardi B and K. Michelle – have spoken out against getting BBLs and butt injections after having to remove their own. R&B Singer Queen Naija also said she regretted getting a BBL but is scared to go under anesthesia again to get it reversed.
“In August, I got surgery, and I removed 95% of my biopolymers. … If you don’t know what it is, it’s a*s shots,” Cardi B said during an Instagram live in Aug. 2022.
“All I’m going to say is that if you’re young, if you’re 19, 20, 21, and sometimes you’re too skinny, and you be like, ‘OMG I don’t have enough fat to put in my a*s,’ so you result to a*s shots, DON’T!” Cardi B continued.
K. Michelle had to have 13 surgeries in three years to get her butt injections removed after they began causing her significant health problems due to her silicone spreading through her body.
“Before I even got in the business, I had this perception of how I should look, what it was supposed to be,” K. Michelle told Tamron Hall in a 2022 interview. “So before my first record deal, I was determined, ‘Oh, I need to get my teeth done’ and ‘Oh, I need a bigger butt.’ … I was already super curvy and had a butt. I just looked at certain people and felt like I needed more. … For me, it was a part of a package to get into the industry.“
“This has been a thing that I’ve always wanted to become an advocate for because that was like the worst time in my life,” K. Michelle said, noting she wasn’t anti-plastic surgery but rather wants people to be informed. “Whatever you want to do, just make sure you’re doing it for the right reason, make sure you’ve done your research and, I think the hardest thing to tell people is, understand that anything can go wrong. You have to be prepared for all consequences.”
More and more women are coming forward with stories of their own horror experiences with BBLs and butt injections, which is probably why Lyfe Jennings felt compelled to address the issue in his video.
His inclusion of so many heavy topics in the “Till You Gone” video received mixed reviews.
“How he squeezed those headlines in there is amazing. Only a handful of artists pull that off. He’s one of them. Lyfe never disappoints. That pnb rock line was [fire],” one YouTube user wrote.
“You did that thing Lyfe Jennings!!!! You stood up and led the pack with this one. The young bucks need to not just listen to you sing but also understand what the video is saying from beginning to end,” another replied. “The industry has claimed enough of our young men and women. Let’s do what we can to save the babies… I love it!!!!!”
Some Twitter users weren’t as kind. “Team too much,” one user @MsPorsh replied. User @KanavisLLama asked, “did this man really have a klansman do the DX suck it to kyrie after a foul.”
Based on Jennings’ message in “Till You Gone,” he’s likely unbothered by his critics. In an interview with Sway, Jennings said he was taking a strategic approach to doing music moving forward.
“What I want to do now is, I think every six months, I’m gon’ take the headline stuff that’s been going on and I’m gon’ artistically, you know, put my opinion in a manner that people can really get something from it and put it in a way that it can help them,” Jennings said.
“Every six months, I’m gon just try to drop something to remind people who they are – Kings and Queens,” Jennings concluded.