An agriculture company founded in Isreal, Amiran, is working toward a greater goal than it was when it was founded more than 50 years ago. Now spreading products and practices to more countries in East Africa is the mission.

According to Times of Israel, Through Amiran Kenya, StePac, Hazera Genetics and Netafim are Israeli firms lending industry advanced storage bags, seeds and irrigation hoses, respectively, to Africa’s farms.

“Africa was always important, but in the past few years it’s become one of the growth engines for Netafim,” Yigal Mazor, Netafim managing director said in the article. “When you look at drip irrigation worldwide, saving water is not the top priority. For the rest of the world, it gives many more advantages.”

Extending services to the continent has paid off as the African market has raked in $100 million of the product’s $800 million in sales, according to Times of Israel.  Amiran’s farming kit — sold for $3,300 — can be applied to an eight of an acre, which by option can be inspected by an Amiran agronomist.

Two ways of farming — organic and producing a lot in a small space — are ways of planting which Ami Ben-Israel, an Amiran organic farmin rep, says are new to parts of East Africa.

“Here in Kenya it’s relatively new. The consumers in the rural areas are not yet completely educated as far as the value of the organic produce, so they have been challenged selling within their region to get top dollar,” he said.

“If you have the irrigation but not the seeds, you haven’t solved the problem. If you haven’t sprayed, you haven’t solved the problem. It’s a holistic approach…We’re developing and training the small farmers to do an upgrade,” Yariv Kedar, Amiran agriculture division head added.

Israeli Ambassador to Kenya Gil Haskel noted in the article that Israeli business relations go over well in Africa as the regions connect on the basis of independence struggles.

Amiran Kenya received a prize from the U.N. in 2010 for contributing to the eradication of poverty and hunger — a U.N. Development Goal for Africa, the report said.