The value of online shopping business in Nigeria has been put at several billions of dollars. Assessing the business, David Allison, CEO of Adibba Online Shopping Limited, a new entrant into the online shopping platform, says the e-commerce is being facilitated by the Central Bank of Nigeria’s (CBN) cashless policy.
“With the new cashless policy being gradually implemented in Nigeria, things are looking up. People are getting warmer towards the idea of doing transactions online with several platforms springing up” he says recently.
Allison calculates that Nigeria is over 50 percent ready for e-commerce, saying though there are skepticism about e-payment solutions but the business is growing and will grow as there are over 300 registered e-commerce sites presently, “as more people get enlightened on the business, it will reduce the burden of doubts.”
Allison, who recognizes that the e-commerce market in Nigeria is relatively new, says Adibba.com, which is a Nigerian-owned company launched in September 2013, is a platform borne out of the desire to satisfy the ever growing needs of shoppers. “Our product categories vary from electricity solutions to fashion, phones, computer and electronics, food and drinks, games, toys and kids and Africana.
“We are in the market to make everyday experience extraordinary. We go that extra steps to make the customer feel satisfied and it is working for us,” Allison says.
Written by Daniel Obi | Read more at BusinessDay