Angola’s Growing Middle Class Attracts Global Retailers

Angola’s Growing Middle Class Attracts Global Retailers

A growing middle class population in Angola will help expand the banking, retail and communications industries in Africa’s second-largest oil producer, making it the most attractive market for international retail trade, Macauhub quoted a report by the Economist Intelligence Unit (EIU).

South Africa’s spar is the latest company to announce its entry into Angola, following the example of other South African groups, as well as from Portugal and Brazil.

“Together with the growth of available income and development of the middle class, the retail market is expected to see an increasing move away from informal routes,” such as street markets and sellers, the EIU said in its latest report on Angola..

Real GDP, the EIU noted, has grown every year since 1994 and in eight of those years posted two-figure growth.

The age profile is also “very promising” as in 2010 around half of the population was younger than 24. This proportion is expected to remain high over the next few years, “offering retailers clear long-term opportunities for expanding and building brand loyalty,” said the EIU.

Already in the Angolan market is South Africa’s Shoprite, after Brazil’s Odebrecht was called up by the government for a partnership in the logistics management of state chain Nosso Super.

The Angolan government has been focusing on a strategy to formalize the non-oil economy, most of which is unregulated, with a view to improving quality, expanding competition and creating jobs, as well as improving tax revenues.

Logistics is one of the areas of greatest difficulty, particularly due to congestion of ports and road, but the EIU also warned of general problems with infrastructure and bureaucracy amongst other things.

The EIU forecasts that the Angolan economy will post growth of over 6 percent per year until 2018, reaching 6.8 percent in 2013 and 7 percent in 2015.

The biggest driver of GDP in the next few years is expected to come from public and private consumption, according to the EIU’s projections.

Oil production is expected to grow continuously over the next five years and exports are expected to exceed US$80 billion in 2015.