Egyptian Deal Site Introducing Companies to Online Marketing

Egyptian Deal Site Introducing Companies to Online Marketing

From HumanIPO

Online business is a great area for development in Egypt, offering opportunities for payment and e-commerce integration, according to DAREnDEAL chief executive officer (CEO) Abdullatif Olama.

Olama spoke to HumanIPO about his experience of the tech business scene in Egypt.

“The Egyptians are interested, they are quite experimental. They try to do new things, online in general,” Olama said.

Despite their openness, the majority of the population still prefers cash on delivery (COD) as a payment method above online transactions.

With a COD rate of 60 per cent, Olama believes it is very “inconvenient” and disruptive to a smooth online user experience.

Media exposure of success stories and online marketing can aid in establishing trust for online payments.

He started his online discount business DAREnDEAL after an opportunity to bring Groupon to Egypt fell through due the political turmoil in the North African country.

Read more at humanipo.com