Soulja Boy Pivots From Selling Electronics To Cleaning Products. Sales Have Tripled

Isheka N. Harrison
Written by Isheka N. Harrison

Soulja Boy’s latest investment has him cleaning house – literally. The rapper and entrepreneur went from selling video game consoles and other electronics to selling cleaning products. With the rise of coronavirus, it’s paying off, TMZ reported.

The “Crank That (Soulja Boy)” rapper invested in The Soap Shop, along with manager M.I.A.M.I Mike, according to XXL. In an interview on “The Breakfast Club,” Soulja Boy spoke about his latest venture.

Soulja Boy
Soulja Boy went from selling video game consoles and other electronics to selling cleaning products and now sales have tripled. ATLANTA , GEORGIA – OCTOBER 9: Soulja Boy attends the BET Hip Awards 2015 at the Atlanta Civic Center in Atlanta, GA on October 9, 2015. Photo Credit: Rtnmarshall/MediaPunch/IPX

“Once you get into the music industry you know to branch out, do different stuff, try different things, try different business ventures. … I got dish detergent, everybody needs soap, you dig what I’m saying,” Soulja Boy said.  

Located in Southaven, Miss., the shop sells scented dish detergents, laundry detergent, etc. According to reports the company’s parent corporation has gone from selling 100 bottles of products per month to over 3,000 in the last two months.

Soulja Boy and M.I.A.M.I Mike’s franchise location is said to have parallel sales, despite them not changing anything in the business model.

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The increase in profits is a good look for Soulja Boy, who went from being on top of his game to being locked up for a probation violation. He said he is working on making 2020 the best year yet for his fans.

“In 2020, I want to give my fans the best work I can give them,” he said. “The best music, the best visuals, the best shows. 2020, is the year I just want to give back to my fans.”

He’s also giving back to kids by partnering with Bubbles For Cash, a non-profit charity that allows youth to fundraise by selling his cleaning products.