Master P changed the Hip Hop game back in the ‘90s, now the rap mogul is looking to change the food business — snacks to be specific.
According to reports, Master P has inked a deal with Walmart to carry his Rap Snacks chips to 4,200 stores nationwide.
The No Limit Records founded talked about the deal with MSNBC’s The Beat with Ari. He also spoke about the need for businesses to bring more diversity to the upper levels of their companies.
During the interview, Master P also touched on the misconceptions people have about him.
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“I had a situation the other day where I met with a guy and he was like, ‘I expected you to be a whole different person” ’cause I was prejudged by music — not the business that I’m creating to build an empire and to build a generation of wealth for your family,” Master P replied, according to HipHopDX.com. “You have to make changes.”
“Nobody is perfect. I put my trust and faith in God and tell people, ‘You can’t prejudge somebody’ because everybody can change and everybody can grow,” he added in the interview.
Rap Snacks was launched in 1994 by CEO and majority owner James Lindsay (who co-manages rapper Meek Mill) in a brand partnership with Master P. The chip flavors are named after rappers. There’s Migos’ white cheddar with a dab of ranch, Fetty Wap’s honey jalapeno, and Romeo’s barbeque chips. There are also flavors with Lil Boosie, Cardi B, and Lil Yachty.
Master P is also moving into the vegan snack market. The company has “partnered with Slutty Vegan burger restaurant out of Atlanta to create its first vegan potato chip. The product will come in two flavors and aims to be a healthy alternative that coincides with Slutty Vegan’s healthy menu options,” The Grio reported.
