Did you know you can automatically delete the web activity and location history data in your Google account? Well, with a new Google tool you can.

“For years, Google has kept a record of our Internet searches by default. The company hoards that data so it can build detailed profiles on us, which helps it make personalized recommendations for content but also lets marketers better target us with ads,” the New York Times reported.

Earlier this year, Google debuted a simpler and more transparent way to access your Location History and Web & App Activity, and delete part or all of it. But you had to remember to do it — until now. 

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“Google is rolling out a new account feature that lets you set an expiration date for your data. The options aren’t as granular as we’d like, but you can set a kill date of three or 18 months, so even if you forget to clear it out, a record of the places you visit online and in real life won’t stay around forever. It’s still rolling out to devices, so if you don’t see it on your phone, you can find it on the web,” PC World reported. 

The new tool allows you to et your web activity to delete searched after three months or 18 months. You will soon also be able to do the same with your location history.

Here’s how to do it:  Go to your Google account and click “Data & Personalization”; select “Manage your Activity Controls”; next, select “Manage Activity”: you’ll then see the option to “Choose to Delete Automatically.”  Click it and a pop-up box with three options will appear: “Keep until I delete manually (which will be selected by default), Keep for 18 months, and Keep for 3 months.” This is where you selected the option you want and then click “Confirm.” After this, your data will automatically be deleted at the chosen frequency.

“All of this work is in service of having a great user experience,” Eric Miraglia, Google’s data protection officer, told the Times about the new privacy features. “Part of that experience is, how does the user feel about the control they have?”