Competition Heats Up In African Logistics Markets As Kenyan Firm Enters Nigerian Turf
Lori’s digital logistics platform connects cargo owners to transportation. The startup aims to leverage technology to reduce inefficiencies in the logistics chain by providing real-time tracking and optimization. Lori offers access to working capital in the form of fuel financing and truck insurance.
Ahead of the Nigerian expansion, Lori worked with some of Nigeria’s major cargo companies including Olam International, Honeywell Flour Mills and Flour Mills of Nigeria during a 10-month pilot project, according to a press release.
Uche Ogboi, Lori’s chief operating officer, explained her company’s goals as it enters Africa’s biggest economy and most populous country.
“Our mission in Nigeria is to create a more efficient logistics experience for cargo owners who are burdened with the task of moving their goods across the country. We have successfully created a digital platform to enable the movement of goods through a transparent supply chain management system that is affordable, reliable and flexible,” she said in the press release.
In 2018, Lori reached a total of $6.1 million in funding and expanded into Rwanda, Uganda, and South Sudan.
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Competing with Kobo360 in its home market
Nigeria is Kobo360’s home market, where its platform covers more than 80 percent of the country.
Kobo360 announced its expansion into Kenya, Lori’s home market, in August, following the Nigerian company’s launch in other markets including Uganda, Togo and Ghana, according to a Kobo360 blog post.
The Nigerian company took part in the Y Combinator accelerator program in July 2018 and YC has been an investor ever since.
Kobo360 expects to expand into 10 new countries in Central and Southern Africa by the end of 2020, CNBCAfrica reports.