India and Tanzania hope to boost bilateral trade and investment through an exhibition of Indian technology and products that will take place in the Tanzanian capital Dar-es-Salaam.

“The India Show” will begin Sept. 25 and run through Sept. 27, with the theme of “Enhancing Growth, Nurturing Partnerships,” reports Daiji World.  The trade show is a joint initiative of the Indian commerce ministry, the Confederation of Indian Industry (CII) and India Brand Equity Foundation, CII said in a statement.

The CII organized a group of around 400 people to visit Tanzania and explore opportunities in East Africa in what it described as India’s largest tech show so far in the continent.

“The show will create awareness and explore business opportunities available for both countries, and open windows to the larger markets of the East African community,” CII said.

“The Tanzanian market has to be sensitized as it has huge potential and Indian exporters should take advantage of the country, particularly when Tanzania, being a member of the East African Community (EAC), enjoys custom tariff and trade preferential agreements,” said Chandrajit Banerjee, director general, CII.

Daiji World reports that the show will features more than 100 Indian companies including Amul, Airtel, Escorts, Godrej & Boyce, Kirloskar Brothers, L & T, Mahindra & Mahindra, MMTC, Fiat India, Power Grid Corp, Spices Board of India and TATA, said CII.

India’s trade with Tanzania has been increasing and its volume crossed the billion-dollar-mark in 2010. In 2012,  bilateral trade was worth nearly $1.4 billion.

There have been other joint trade shows. The 8th session of the India-Tanzania Joint Commission on Economic, Technical and Scientific Cooperation was held July 8-9 in the Tanzanian capital, with Minister of State for External Affairs Preneet Kaur leading the Indian delegation, reports Daiji World.