South African actor and TV presenter Maps Maponyane has almost 1 million followers on his Instagram page. Brands such as Investec and Mercedes Benz have marketed through his social media channels using his personal influence.
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For content creators with a significant following in the thousands, Instagram has become lucrative. African influencers are curating and crafting their own stories, photos, and videos for others to see.
Social media influencers usually have access to audiences ranging from a few thousand to millions. They are valued by brands because of their popularity, authenticity and reach.
Instagram has become a popular platform for many of these influencers.
Here are 10 African social media influencers worth following.
Mihali Ndamase is a South African fashion and lifestyle blogger who has built a following based on her video blog content on YouTube. She has more than 767,000 followers on Instagram and is paid around $1625 per post when brands approach her to be involved in their marketing campaigns.
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Nasrin Suleiman is a Tanzanian graphic designer, photographer and travel blogger whose images and content have allowed her to grow her Instagram following to beyond 75,000 followers. Her Instagram feed has a large collection of travel photos that illustrate her love for the beach and being near the ocean.
Ghanaian celebrity and entertainment blogger Ameyaw Debrah has become a social media influencer by virtue of his sense of humor and the content he posts on his blog. He posts updates for more than 384,000 followers on Instagram and follows more than 7,000 accounts on the platform.
Food blogger Kaluhi Adagala is the Kenyan social media influencer behind Kaluhi’s Kitchen, a blog about Kenyan food. More than 75,000 people follow Adagala on Instagram, where she offers cooking advice, recipes and enticing photos of the Kenya-inspired food she prepares.
South African actor and TV presenter Maps Maponyane is one of the most popular social media influencers on this list in terms of the traction he has been able to achieve on his Instagram page, where 943,000 followers keep up to date with the son of former South African national soccer player Marks Maponyane. Known for his fashion sense, charm and good looks, he is popular due to his down-to-earth nature.
Moroccan Ihssane Benalluch has an impressive 1.5 million followers on her Instagram account. She is a popular journalist and lifestyle influencer who creates video and photographic content about a variety of topics including her family life, cooking and beauty tips.
Wilson is an Angolan photographer, graphic designer and videographer from Angola trusted by celebrities for his creative imagery. The talented photographer has amassed a following on Instagram of more than 24,000 people.
Egyptian fashion designer and blogger Somaya Nabil focuses her content on being a mom and designing clothes for women and children. Often seen modeling her own clothes on her Instagram account, her following has grown to more than 212,000 followers. People can contact her through WhatsApp to buy her clothing.
Dancer and choreographer Odumewu Debbie is a Nigerian social media influencer with more than 118,000 people follow her updates on Instagram. She often posts videos of her dance classes and choreography, which has helped her to grow personal brand significantly.
Mixing her passion for travel and fashion to grow her social media following, Kenyan Silvia Njoki is the creator of the Style by Silvia fashion blog and a fashion writer for Daily Nation newspaper’s online edition. She loves to travel and often posts images of her trips for her more than 107,000 Instagram followers to enjoy.