Alphabet, Amazon, and Apple are competitors but the opportunity to invest in tech that would help manage diabetes, one of the biggest chronic diseases in the U.S., was too exciting to ignore.

Diabetes, a body-sugar regulation chronic disease, affects more than 100 million people – many of which are African Americans – in the U.S. according to the CDC.

There is, however, no standard system for its management once affected and there are no monitoring tools that show how lifestyle choices can impact those who have diabetes.

"Wearable technology could help people with diabetes monitor their blood sugar by checking their smartphone or smartwatch. More accurate information could help people determine how much insulin they need without pricking their fingers. Read more: https://t.co/HDD7yHVpDX
"

— Hoy Health (@hoyhealth) August 7, 2019

The three tech giants want to change that by joining together to explore how they can develop new services and tools to help people suffering from the condition and enlighten others whose lifestyle choices put them at risk of becoming diabetic, CNBC said in a report.

Amazon has already been introducing healthcare-related features on its digital assistant platform Alexa.

“These new skills are designed to help customers manage a variety of healthcare needs at home simply using voice,” Amazon announced on its blog in April.

“Whether it’s booking a medical appointment, accessing hospital post-discharge instructions, checking on the status fn the prescription, and more,” it added.

https://twitter.com/invstreams/status/1158354511569854464

Apple has also been working with Dexcom, a U.S.-based company that develops glucose monitoring devices for diabetes, to introduce a feature on Apple Watch that could likely help patients track their sugar levels, CNBC reported.

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Dexcom has also been working with an Alphabet subsidiary, Verily, to develop hardware for better diabetes management.

An estimated 400 million people suffer from type-2 diabetes across the world, according to the Worth Health Organization. The market for diabetes services is estimated to reach $38 billion by 2026.