Africa’s favorite smartphone maker wants in on China’s hot new tech market

Written by Staff
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Chinese budget smartphone maker Transsion is already dominating Africa with its Tecno brand. Now it’s ready to raise its profile even more by joining China’s splashy new market for tech stocks. The Shenzhen-based company said this week that it got the preliminary green light to list shares on the Star Market, China’s answer to the Nasdaq. It will seek final approval from China’s Securities Regulatory Committee, the country’s top securities regulator, before launching an initial public offering. An IPO could push Transsion’s valuation above $4 billion.

It would also take the company public on a market that got off to a stunningly positive start this week. Analysts say it’s an early win for the Star Market, which wants local investors to support Chinese tech companies, rather than lose those businesses to markets in Hong Kong or the United States.”China wants a rejuvenation of the nation through technology and innovation,” said Mark Huang, an analyst at Bright Smart Securities.

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“That’s why they launched the board.”He added that Star Market “surely hopes there could be a snowball effect” — but that it’s not yet certain whether bigger tech companies will jump on the bandwagon. “After all, the board is still in baby size and some rules are still at a trial stage,” Huang said. Transsion’s office in Shenzhen did not immediately respond to a request for comment from CNN Business. Transsion, which was founded by Chinese entrepreneur Zhu Zhaojiang in 2006, wants to raise at least 30 billion yuan ($436 million) to build smartphone factories and research and development centers in Chongqing, Shanghai, and Shenzhen, according to its prospectus. It plans to issue at least 80 million shares, though it hasn’t set exact terms yet. That would give the company a valuation of at least 30 billion yuan ($4.4 billion).

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Transsion —which also makes, Itel and Infinix phones — doesn’t do business in China, despite being based there. In Africa, it describes itself as an African company. It controls nearly half of the African market, according to IDC figures — putting it way ahead of rivals Samsung, Huawei, and Apple (AAPL). Transsion also has nearly a 7% share of India’s market, making it the fourth-largest cellphone vendor there. In 2018, it sold 124 million cell phones worldwide, generating 22.65 billion yuan ($3.3 billion) in revenue.

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