Naspers Invests $2.4M In South African Online Cleaning Platform That Went Through 500 Startups

Avatar
Written by Peter Pedroncelli
online cleaning platform
Aisha Pandor, founder of South African online cleaning platform SweepSouth (center) with some of her staff. Photo – SweepSouth

In 2015, home and office cleaning services tech firm SweepSouth became the first-ever African company accepted into the 500 Startups accelerator program in Silicon Valley. Now it’s celebrating another first.

SweepSouth is the first recipient of investment from Naspers‘ newly launched $100 million venture capital fund, according to a press release.

Naspers is the South African consumer tech giant and investor that invested
$36 million in Chinese investment holding company Tencent in 2001. That 31 percent stake is now worth $133 billion.

Listen to GHOGH with Jamarlin Martin | Episode 61: Cedric J. Rogers Part 1:

Jamarlin talks to Cedric Rogers and Shaun Newsum, co-founders of Culture Genesis, a digital studio focused on remixing technology for underserved audiences.

Listed on the Johannesburg Stock Exchange, Naspers is Africa’s most valuable company with a market value of around $95 billion, and plans to list on Amsterdam’s Euronext bourse in the second half of 2019, FT reports.

Naspers Foundry, the Cape Town-based firm’s $100 million VC fund, was launched in October 2018 with the aim of investing in the South African tech sector.

The $2.4 million investment in SweepSouth brings the total funding raised by the company since it launched in 2014 to $2.7 million, according to CrunchBase.

The company was founded by Cape Town-based couple Aisha Pandor and Alen Ribic. They were inspired to establish the startup when they struggled to find a cleaner for their apartment, BusinessInsider reports.

Since then, SweepSouth has created more than 10,000 jobs through a platform that connects clients with domestic cleaners, according to News24.

Online cleaning platform was 1st 500 Startups participant from SA

In 2015, the startup became the first South African company to take part in the Silicon Valley-based accelerator program, 500 Startups, according to Ventureburn.

SweepSouth was awarded $125,000 in seed funding as part of a four-month mentorship program.

500 Startups is a Silicon Valley-based early-stage venture fund and seed accelerator that was founded in 2010.

Aisha Pandor is the daughter of Naledi Pandor, South Africa’s minister of international relations and cooperation.