Rihanna’s Fenty Beauty Generated $500M In Sales In One Year, Now She’s On To Fashion

Isheka N. Harrison
Written by Isheka N. Harrison
Rihanna's Fenty Beauty
Photo by: KGC-161/STAR MAX/IPx 2017 9/19/17 Rihanna at the Fenty Beauty By Rihanna Party in Knightsbridge in Knightsbridge, England.

Rihanna did not come to play! The highly celebrated singer, actress and businesswoman is known for making waves with her signature art and style – and its positively affecting her bottom line. Her namesake Fenty Beauty make-up line made more than $500 million in sales its first year, reported the Financial Times.

Launched in 2017, Fenty Beauty offers over 46 shades for varying skin tones. It exploded onto the scene and had Black women thanking Rihanna for hearing their cries.

Now the “Umbrella” singer has expanded her Fenty brand by making her official foray into fashion. The move makes her the first Black woman to boast a collection at the LVMH fashion house, which also owns Louis Vuitton and Dior.

Infamous for her beautiful and daring looks, Rihanna’s fashion line is much like her make-up – inclusive with looks in different sizes. Options range as high as a size 14 US and 46 French.

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“I’m a curvy girl … And if I can’t wear it, it’s not going to work,” Rihanna said. She also hasn’t deviated from using inclusive marketing to reach customers because its core to who she is.

“I am an immigrant, of mixed race, and I bring that perspective with me,” she told the Times, referring to her Black, white and Latin cultural backgrounds.

The luxury line’s first collection is called “Release 5-19.” It features an array of jackets, dresses, accessories, shoes, etc., Glamour reported. Prices for pieces begin around $100.

“I’m designing what I want to wear, for when I want to wear it,” Rihanna told the Times. The brand will be rolled out in “drops,” much like music singles.

Speaking of music, with all her history-making, it’s a wonder Rihanna will have time to release her first album since 2016 this year, which is highly anticipated.

There’s no doubt the talented island girl has a lot of stuff under her umbrella – and we are here for dancing in Riri’s rain!

About Isheka N. Harrison

Isheka N. Harrison is an experienced writer, editor, educator, media and communications professional who thoroughly enjoys telling people’s stories. A former editor of the South Florida Times, Isheka has been featured as a speaker for New Florida Majority’s “Black Women in Media” Panel for Women’s History Month, served as a judge for JM Lexus’ 2018 African American Achievers Awards and named one of “South Florida’s 40 Under 40 Black Leaders of Today and Tomorrow” by Legacy Magazine/Miami Herald. A native of Miami, Isheka's work has appeared in notable local and national media outlets including: ESSENCE Magazine, Upscale Magazine, The Miami Herald, The Miami Times and more. She holds a Master’s Degree in Public Relations from Kent State University and a Bachelor of Arts in English from Clark Atlanta University. Isheka is also a member of several para-professional organizations including the Black Professionals Network (BPN), National Association of Black Journalists (NABJ) South Florida and ColorComm. To learn more about her story, you can connect with Isheka on LinkedIn at http://www.linkedin.com/in/ishekah or on Facebook, Twitter and Instagram @ishekah. To pitch her any tips or ideas for articles, email her at iharrison@moguldom.com.