Cold Stone Creamery Expands Into South Africa

Cold Stone Creamery Expands Into South Africa

Scottsdale, Ariz.-based Cold Stone Creamery, known for custom mix-ins prepared on frozen granite, is expanding into South Africa, according to a report in FortMillTimes.

The announcement comes two weeks after U.S.-based ice-cream and doughnut franchisor Dunkin Brands announced plans to open up to 100 Baskin-Robbins franchises in South Africa and also launch a Dunkin’ Donuts chain there, according to a report in BusinessDayLive. The South African ice-cream market will be worth about $339 million this year, according to research company Datamonitor, the report said.

Kahala, the parent company of Cold Stone Creamery, signed a franchise agreement with Wilshire Foods SA.

Wilshire Foods does business in a variety of South African industries including green energy development, technology, real estate and mining.

Wilshshire Foods supplies snacks for high-end supermarket chains in South Africa. It owns a luxury resort, multi-unit residential properties, developments and land across South Africa.

“(We) feel the brand and its fun, unique customer experience is a perfect fit for the South African market,” said Ridwaan Gouse, executive chairman of Wilshire Foods SA.

Kevin Blackwell, co-CEO of Kahala, said, “Partnering with such a diverse and respected company as Wilshire Foods strengthens the portfolio of our brand and aligns us with an organization that has played an integral role in South Africa’s growth. South Africa is an exciting and emerging market.”

Cold Stone Creamery has more than 1,500 locations and opened its first international store in Tokyo in 2005. Kahala operates in 562 international locations and 26 different countries including Nigeria, Egypt, South Korea, Saudi Arabia, Thailand, Turkey, Trinidad and Brazil.

Still considered immature in South Africa, the franchising industry has shown resilience during the economic downturn and contributed 11.8 percent to the economy from 2008 to 2010, BusinessDayLive reported.

Franchises outperformed some of the South Africa’s other dominant sectors and are estimated to provide jobs for close to a half million people.