Subscription Nation: Americans Support So Many Media Outlets, They Need Apps To Manage And Track Them

Isheka N. Harrison
Written by Isheka N. Harrison
Subscription Nation
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Americans like media. And streaming services have changed the way they consume it. That’s why the average American is subscribed to at least three streaming services, some they don’t even use. Now consumers are turning to apps to help them manage and track their media subscriptions, Bloomberg reported.

Streaming has become such big business, powerhouse companies like Disney, Comcast and AT&T are getting in on the action. Even start-up media founders are creating platforms to capitalize on the constantly growing trend.

Unfortunately for media consumers, the variety of options is causing it harder and harder to get all the channels they like in one place. Hence the multiple subscriptions and forgotten recurring charges.

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Since the core of innovation is to see a need a meet it – several financial institutions have created apps to help customers remember they’ve been paying recurring monthly fees for services they aren’t even using.

Banking institutions that are forerunners in this movement include, Goldman Sachs Group Inc., Discover Financial Services and Wells Fargo Co. The apps include Clarity Money, Trim, and Control Tower.

There are predictions that these apps will eventually impact the business of streaming giants like Netflix and Hulu because consumers are becoming more likely to cancel services they aren’t using.

“Corporations in America today make money when people aren’t paying attention,’’ Trim co-founder Thomas Smyth told Bloomberg. “We live in a subscription economy. If you’re paying for anything and it’s not a subscription today, it will be tomorrow.”


About Isheka N. Harrison

Isheka N. Harrison is an experienced writer, editor, educator, media and communications professional who thoroughly enjoys telling people’s stories. A former editor of the South Florida Times, Isheka has been featured as a speaker for New Florida Majority’s “Black Women in Media” Panel for Women’s History Month, served as a judge for JM Lexus’ 2018 African American Achievers Awards and named one of “South Florida’s 40 Under 40 Black Leaders of Today and Tomorrow” by Legacy Magazine/Miami Herald. A native of Miami, Isheka's work has appeared in notable local and national media outlets including: ESSENCE Magazine, Upscale Magazine, The Miami Herald, The Miami Times and more. She holds a Master’s Degree in Public Relations from Kent State University and a Bachelor of Arts in English from Clark Atlanta University. Isheka is also a member of several para-professional organizations including the Black Professionals Network (BPN), National Association of Black Journalists (NABJ) South Florida and ColorComm. To learn more about her story, you can connect with Isheka on LinkedIn at http://www.linkedin.com/in/ishekah or on Facebook, Twitter and Instagram @ishekah. To pitch her any tips or ideas for articles, email her at iharrison@moguldom.com.