Starbucks Plans To Use Microsoft Blockchain System To Track Coffee Beans From ‘Farm To Cup’

Isheka N. Harrison
Written by Isheka N. Harrison
Starbucks Blockchain
Photo via Flickr: John Beans

Starbucks wants its customers to know more about its coffee beans and it’s using Microsoft’s Blockchain service to do it. The coffee giant will use Microsoft’s Azure Blockchain Service to track its global coffee shipments from “farm to cup,” Coindesk reported.

The information will be compiled and made available in the Starbucks app. Starbucks hopes the greater level of transparency will help growers and customers alike.

“I firmly believe that by empowering farmers with knowledge and data through technology, we can support them in ultimately improving their livelihoods,” said Michelle Burns, SVP of Global Coffee & Tea at Starbucks. “This kind of transparency offers customers the chance to see that the coffee they enjoy from us is the result of many people caring deeply.”

Starbucks is just one of several large companies to explore Blockchain. Since the question of whether it will transform the economy has become so prevalent, it is hard to ignore.

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In its announcement on Microsoft’s website about the tech and coffee partnership, Starbucks touted the benefits having “digital, real-time traceability” would provide. Starbucks is also using Microsoft’s tech to deliver a smoother, more proactive, coffee customer experience.

“We’re meeting our customers where they are — whether in-store, in their car or on the go through the app — using machine learning and artificial intelligence to understand and anticipate their personal preferences,” said Gerri Martin-Flickinger, Starbucks executive vice president and chief technology officer.

“Starbucks is an experience,” continued Martin-Flickinger. “And it’s centered around that customer connection in the store, the human connection, one person, one cup, one neighborhood at a time. I think that mission is so critical to how technology has to show up for us.”

About Isheka N. Harrison

Isheka N. Harrison is an experienced writer, editor, educator, media and communications professional who thoroughly enjoys telling people’s stories. A former editor of the South Florida Times, Isheka has been featured as a speaker for New Florida Majority’s “Black Women in Media” Panel for Women’s History Month, served as a judge for JM Lexus’ 2018 African American Achievers Awards and named one of “South Florida’s 40 Under 40 Black Leaders of Today and Tomorrow” by Legacy Magazine/Miami Herald. A native of Miami, Isheka's work has appeared in notable local and national media outlets including: ESSENCE Magazine, Upscale Magazine, The Miami Herald, The Miami Times and more. She holds a Master’s Degree in Public Relations from Kent State University and a Bachelor of Arts in English from Clark Atlanta University. Isheka is also a member of several para-professional organizations including the Black Professionals Network (BPN), National Association of Black Journalists (NABJ) South Florida and ColorComm. To learn more about her story, you can connect with Isheka on LinkedIn at or on Facebook, Twitter and Instagram @ishekah. To pitch her any tips or ideas for articles, email her at