Starbucks Plans To Use Microsoft Blockchain System To Track Coffee Beans From ‘Farm To Cup’
Starbucks wants its customers to know more about its coffee beans and it’s using Microsoft’s Blockchain service to do it. The coffee giant will use Microsoft’s Azure Blockchain Service to track its global coffee shipments from “farm to cup,” Coindesk reported.
The information will be compiled and made available in the Starbucks app. Starbucks hopes the greater level of transparency will help growers and customers alike.
“I firmly believe that by empowering farmers with knowledge and data through technology, we can support them in ultimately improving their livelihoods,” said Michelle Burns, SVP of Global Coffee & Tea at Starbucks. “This kind of transparency offers customers the chance to see that the coffee they enjoy from us is the result of many people caring deeply.”
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In its announcement on Microsoft’s website about the tech and coffee partnership, Starbucks touted the benefits having “digital, real-time traceability” would provide. Starbucks is also using Microsoft’s tech to deliver a smoother, more proactive, coffee customer experience.
“We’re meeting our customers where they are — whether in-store, in their car or on the go through the app — using machine learning and artificial intelligence to understand and anticipate their personal preferences,” said Gerri Martin-Flickinger, Starbucks executive vice president and chief technology officer.
“Starbucks is an experience,” continued Martin-Flickinger. “And it’s centered around that customer connection in the store, the human connection, one person, one cup, one neighborhood at a time. I think that mission is so critical to how technology has to show up for us.”