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Goodr, The Robin Hood Of Food Insecurity, Has Expanded To DC

Goodr, The Robin Hood Of Food Insecurity, Has Expanded To DC

Goodr
Volunteers from the Greater Saint John Church of Upper Marlboro, Md., right, provide food and clothing for the destitute in Franklin Park in downtown Washington, Saturday, May 19, 2012. (AP Photo/J. Scott Applewhite)

Americans waste about a pound of food per day or 225-to-290 pounds per year, according to a recent study funded by the U.S. Department of Agriculture. That’s a lot of food that could go to feed the needy.

There’s an app for that. Goodr works to get wasted food to the needy with an app that connects food providers who have leftovers and nonprofits that feed the hungry.

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Jasmine Crowe created Goodr as a sort of extension of the “Sunday Soul” pop-up dinners that she has been doing since 2014 for homeless people in cities like Atlanta and Washington, D.C.

“I was providing (food) to these vulnerable populations,” Crowe said, “but at the same time, all this perfectly good food was going to waste.”

Crowe launched Goodr in Atlanta in 2017. Now she’s bringing the app to D.C.

Goodr
Jasmine Crowe, founder and CEO of Goodr

“Because Goodr quantifies exactly how much food is being donated, it aids caterers in filing for tax breaks on their donations. Under the Bill Emerson Good Samaritan Act, a federal law signed by President Clinton in 1996, caterers operating under good faith aren’t liable for any unintended risks associated with food donations,” NBC Washington reported.

Goodr recently qualified as a Certified B Corporation. Certified B Corporations are “businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy,” B Corporation reported. B Corps use profits and growth to make a positive impact on their employees, communities, and the environment.

Goodr has been successful in Atlanta and claims to have diverted nearly 1 million pounds of food to kitchens before it reached landfills.

“Hunger is not a scarcity issue. There’s more than enough food. It’s actually a logistics issue,” Crowe told Fast Company.

Goodr collects the food in its own packaging and then delivers it to the homeless.

In Atlanta, Goodr’s clients include Turner Broadcasting Systems, the Georgia World Congress Center, and Hartsfield-Jackson Atlanta International Airport. The food goes to the United Way of Greater Atlanta, among others. Ultimately, the food winds up providing meals to the Atlanta Mission and Gateway Center, both of which battle homelessness, as well as to the National Church Residences, a nonprofit that offers low-income housing for seniors.

Goodr tracks the quantity weight of each delivery in order to estimate each participant’s environmental impact (what’s not going to landfill), and financial bonus. Both lower trash-disposal fees and can be written off as a donation, Fast Company reported. Goodr charges companies a variable fee based on pickup volume. That can range from $2,500 to $15,000 a month, with a la carte pricing for things like galas and weddings. Crowe estimates for every dollar spent on her services, she can save a company $14 in costs and tax deductions.

With its Atlanta operations, Goodr generates about $30,000 a month in revenue (and estimates it has saved clients more than $2.5 million). Besides D.C., it plans to also expand to Orlando, Las Vegas, and Chicago.