Trevor Noah, comedian and host of The Daily Show on Comedy Central, has been recruited by South African President Cyril Ramaphosa to help attract investment in the country.
One of the most recognizable South Africans on the planet, Noah is a well-liked celebrity who the president believes will make a great face for the country’s investment campaign, according to Radio702.
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Ramaphosa is aiming to attract $100 billion in foreign direct investment by 2023, Businesstech reports.
The head of state asked Noah to attend an investment conference later this year. The 2018 event attracted around $20.57 billion in investment pledges, Fin24 reports.
Ramaphosa said he’d be willing to reschedule the event in the hope that New York-based Noah will be able to find time in his busy schedule to attend, according to SAPeople.
The president went on to say that he wants the host of one of the most popular late night shows in the U.S. to “bring joy and pleasure” to potential investors.
An impromptu meeting at Ramaphosa’s Cape Town home was arranged through a friend of Noah. The president and comedian discussed a range of topics.
His foundation supports orphans and at-risk youth with education and life skills, as well as education initiatives in schools.
After the meeting, Noah attended a session of parliament as a special guest of President Ramaphosa, according to Timeslive.