South African President Cyril Ramaphosa Asks Trevor Noah To Help Attract Investment

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Written by Peter Pedroncelli
Trevor Noah
Trevor Noah poses in the press room at the 50th annual NAACP Image Awards on Saturday, March 30, 2019, at the Dolby Theatre in Los Angeles. (Photo by Richard Shotwell/Invision/AP)

Trevor Noah, comedian and host of The Daily Show on Comedy Central, has been recruited by South African President Cyril Ramaphosa to help attract investment in the country.

One of the most recognizable South Africans on the planet, Noah is a well-liked celebrity who the president believes will make a great face for the country’s investment campaign, according to Radio702.

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Ramaphosa is aiming to attract $100 billion in foreign direct investment by 2023, Businesstech reports.

The head of state asked Noah to attend an investment conference later this year. The 2018 event attracted around $20.57 billion in investment pledges, Fin24 reports.

Around Trevor Noah’s schedule

Ramaphosa said he’d be willing to reschedule the event in the hope that New York-based Noah will be able to find time in his busy schedule to attend, according to SAPeople.

The president went on to say that he wants the host of one of the most popular late night shows in the U.S. to “bring joy and pleasure” to potential investors.

An impromptu meeting at Ramaphosa’s Cape Town home was arranged through a friend of Noah. The president and comedian discussed a range of topics.

Ramaphosa praised Soweto-born Noah for his philanthropic work through the Trevor Noah Foundation, according to Power987.

His foundation supports orphans and at-risk youth with education and life skills, as well as education initiatives in schools.

After the meeting, Noah attended a session of parliament as a special guest of President Ramaphosa, according to Timeslive.