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Serena Williams Partners With Dating App’s Bumble Fund To Invest In Black Businesswomen

Serena Williams Partners With Dating App’s Bumble Fund To Invest In Black Businesswomen

Serena Williams
Serena Williams arrives at the Vanity Fair Oscar Party on Sunday, Feb. 24, 2019, in Beverly Hills, Calif. (Photo by Evan Agostini/Invision/AP)

Even though Black women have been reported to be the most educated and most entrepreneurial demographic in the U.S., they only receive 0.2 percent of all venture funding.

Investor, activist and tennis champion Serena Williams is working with woman-owned dating app Bumble to help change this. Though the partnership, Williams will be actively working to help businesses founded by women of color receive the investments they need to grow.

Williams announced her partnership with Bumble and their goal to help minority women through the Bumble Fund on her Instagram account.  “We’re working together to build a bigger, more equitable table,” Williams posted.

Applicants had until the end of March to apply and the pitches were to be reviewed by Williams and Whitney Herd, Bumble founder and CEO.


Listen to GHOGH with Jamarlin Martin | Episode 51: Bärí A. Williams
Part 2. Jamarlin talks to tech attorney and diversity strategist Bärí Williams about the growing gap in big tech regulations between the U.S. and E.U., and why Democrats have been slow in bangin’ against Silicon Valley greed compared to Wall Street greed in 2008. They also discuss reparations and artificial intelligence being weaponized against Black people.

Bumble launched a venture capital fund, the Bumble Fund, in 2018 to support business founded by women of color.

Williams is a global adviser for the app, which offers social and business networking opportunities that encourage women to “make the first move.”

The tennis champ initially announced her partnership with Bumble during a Super Bowl ad.

The Bumble Fund will focus on early-stage investments, primarily in businesses founded and led by women of color and those from underrepresented groups, Ebony reported. The current promotion will give successful applicants an average investment of $25,000 and a range of $5,000 to $250,000.