Companies are struggling to attract, support and retain diverse talent in the ever-changing workforce.

The number of Black bankers has declined for the eighth consecutive year at Citi, and for the sixth straight year at JPMorgan, Kori Hale reported for Forbes.

Anyone who can innovate to solve for this wins.

Enter Landit, which recently closed $13 million in a Series A funding round led by WeWork and backed by investors including NEA, Valo Ventures, Workday Ventures, Gingerbread Capital and current venture and seed funders.

Listen to GHOGH with Jamarlin Martin | Episode 49: Jamilah Lemieux
Part 1: Jamarlin talks to digital media executive, activist and author Jamilah Lemieux. They discuss her article, “The Power And Fragility Of Working In Black Media” in the Columbia Journalism Review and Lamont Hill being fired by CNN for his comments on Palestine. They also discuss whether Michelle Obama’s words on Rev. Jeremiah Wright in her book “Becoming” were a false equivalence.

Landit is a career pathing platform that helps women and diverse groups to succeed in the workplace. Members get a tailored playbook that provides tools, resources, know-how, and human connections to advance and navigate their career. Features include building a personal brand, executive coaching, creating a personal board of advisors, curated skill development and mapping to career opportunities.

“The future of work is focusing on unlocking the potential of each individual by investing in their personal success,” said Lisa Skeete Tatum, Landit’s founder and CEO, in a prepared statement. “We partner with companies around the globe to offer a turnkey solution at scale that enables organizations to better democratize access and success with a clear and measurable ROI. When you have what you need when you need it, in a way that is relevant and actionable, that’s how you land it. Our members are more engaged, and as a result, companies see the increase in retention and mobility.”

Skeete Tatum started Landit after leaving a successful career in venture capital and struggling to find a new direction, FastCompany reported. With the new funding, she plans to scale Landit, which has a presence in at least 20 countries.

Skeete Tatum, who is one of the few women of color to raise over $1 million in outside capital, says more VCs should fund companies from diverse founders. “It’s an ROI win,” she says. “Very often we are bringing game-changing ideas; we just need to be in a position to access those funds.”

WeWork’s global head of strategic Consulting, Veresh Sita is joining Landit’s board of directors. “Through its innovative platform that empowers diverse communities to succeed in their careers and the workplace, Landit plays a key role in helping enterprises meet this challenge head-on,” Sita said.