Richelieu Dennis Buys Madam C.J. Walker’s Mansion, Plans Incubator For Black Women Entrepreneurs
Sundial Brands co-founder Richelieu Dennis so admired one of the 20th century’s most successful, self-made women entrepreneurs that he bought her mansion in New York, and now he plans to turn it into an incubator for other Black women entrepreneurs.
Earlier this year, Dennis, 48, bought the 34-room Villa Lewaro — the historic former estate of pioneering entrepreneur Madam C.J. Walker.
Depending on the source, Walker was the first Black American woman to become a self-made millionaire or the first African American self-made millionaire period. Netflix has announced a 2019 series on Walker’s life starring Octavia Spencer and executive produced by Spencer and LeBron James.
Dennis’ identity as the buyer of Walker’s mansion in Irvington, New York, was initially kept under wraps, according to the Atlanta Black Star. The house’s previous occupants owners were Ambassador Harold Doley and his wife Helena, who lived there for 25 years. She worked with the National Trust for Historic Preservation to create an easement on Villa Lewaro that would allow it to operate as a museum as well as their home. Doley was Ronald Reagan’s ambassador to the Ivory Coast, Hudson Independent reported.
Irvington is an affluent suburban village in the town of Greenburgh in Westchester County.
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Dennis, who immigrated to the U.S. from Liberia and made a fortune as an entrepreneur, hopes to transform the mansion into a training center for Black businesswomen like Walker.
The residence was once a meeting place for members of the Harlem Renaissance. The city of Irvington recently passed a new zoning law that permits registered historical buildings to be adapted for nonresidential purposes, including schools, tours and certain types of events, Hudson Independent reported.
Madam C. J. Walker was born Sarah Breedlove, on Dec. 23, 1867 on the same Delta, Louisiana plantation where her parents, Owen and Minerva Anderson Breedlove, had been slaves before the end of the Civil War. A child of sharecroppers, Walker transformed herself. Here’s how she described her transformation in her own words:
“I am a woman who came from the cotton fields of the South. From there I was promoted to the washtub. From there I was promoted to the cook kitchen. And from there I promoted myself into the business of manufacturing hair goods and preparations….I have built my own factory on my own ground.” — Madam Walker, July 1912
Walker died in 1919 but her name lives on in a line of hair care products. In 2016, Dennis’ company, Sundial, added a Madam C.J. Walker line in her honor. Sundial is now a subsidiary of Unilever, a British-Dutch consumer goods company that has ranked as the largest in the world by revenue.
The co-founder of Shea Moisture and Nubian Heritage brands, Dennis came to the U.S. to attend Babson College business school. He graduated in 1991 but was unable to return to Liberia because of civil war. He partnered with his best friend and college roommate, Nyema Tubman, starting a business in skin and hair care that addressed problems for Black consumers long ignored by mass-market market companies. Drawing from traditions passed down from his grandmother, Dennis incorporated four generations of recipes, wisdom and cultural experiences into natural bath and body care products, co-founding Sundial Brands with his mother – Mary Dennis – and Tubman.
The Essence Ventures CEO met with Irvington’s board of trustees earlier this month to discuss his plans for Villa Lewaro, which included possibly using the mansion as a museum, Atlanta Black Star reported.
However, the Hudson Independent noted that “the entrepreneurial center concept better meshes with (Dennis’) ongoing commitment to promote African-American women’s business opportunities and a logical extension of his business.”
Madame C.J. Walker’s story means so much to so many people, Dennis said when he launched the line of products in her name. “I felt it wasn’t right that the most relevant and cultural icon of beauty and the beauty business, and the representation of what beauty means to our community, was not represented in the same way as Estée Lauder and Coco Chanel. It’s not like we don’t have that legacy to look up to.”
Shea Moisture founder Richelieu Dennis bought Madam C.J. Walker’s 34-room mansion. Now, he’s trying to turn it into a training center for Black women entrepreneurs. https://t.co/DaE6zodNeh
— #becauseofthemwecan (@Becauseofthem) December 18, 2018
I mean come ON. 💜 this man. https://t.co/k3HzQhRA3U
— Arlan 👊🏾 (@ArlanWasHere) December 18, 2018
Agent of change
— CoolBrutha#1 (@dcollins580) December 19, 2018
I challenge 50 black millionaires billionaires to take their money and invest in building schools to help educate young black boys to prepare them for the future before they're not wanted or needed in the workplace we must teach them how to be entrepreneurs and businessmen
— #54YEARSFREE (@imcbuddha) December 19, 2018