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Jumia Could Be Africa’s 1st E-Commerce IPO With NYSE Listing And $1B Valuation

Jumia Could Be Africa’s 1st E-Commerce IPO With NYSE Listing And $1B Valuation

Never heard of Jumia? You might know the name very soon. Following a $1 billion valuation, the African e-commerce company is prime for the “perfect” IPO exit.

European Internet company Rocket Internet, the company that helped start Jumia back in 2012, listed part of their portfolio — online food delivery businesses Delivery Hero and HelloFresh as well as online furniture retailer Home24 — on Frankfurt Stock Exchange. So now it “seems like time for Jumia has come. The e-commerce platform that now commands a presence in 14 African countries and boasts of being Africa’s leading shopping destination, has been on a growth spree, both in revenue and losses,” Tech Weez reported.

Rocket could exit Jumia next. “The German-based firm best known for replicating the business models of US startups in emerging markets, is set to list online company Jumia on the New York Stock Exchange, Reuters reports. The listing which could value Jumia at $1 billion is reportedly set for the first quarter of 2019 with as much as $250 million worth of shares to be possibly sold,” Quartz reported. If this happens Jumia could be Africa’s 1st e-commerce IPO With NYSE listing.

To date, Jumia has raised more than $700 million in equity financing, while  Rocket Internet, which builds online startups, owns only 28% of the e-commerce platform.

This is good news for Jumia, a platform despite reporting losses has been in high demand. “Information on the interwebs points to a possible listing of Jumia on the New York Stock Exchange with a valuation of $1 billion. The IPO which might go live during the first quarter of 2019, will see Jumia sell as much as $250 Million in shares, which could translate to a clean exit of Rocket Internet from the business,” Tech Weez reported.

Due to the growing preference for shopping online in Africa, Jumia’s sales have grown to more than 8 million orders in 2017, which has been valued at more than $369 million.

“Jumia continues to be on a great track… it is the market leader outside South Africa across the continent…it is more an ecosystem than a company,” said Oliver Samwer, Rocket Internet Chief Executive  Officer, told Reuters.

This is a déjà vu for Jumia. “It’s not the first time Rocket Internet has been reported to be interested in pursuing an initial price offering for Jumia. Back in March, an IPO for late 2018 or early 2019 either Frankfurt or London was also reported,” Quartz reported.

Jumia began in Nigeria in 2012.