Nandimobile: Solving Customer Problems Via Text Message

Nandimobile: Solving Customer Problems Via Text Message

Co-founded in July 2010 by Anne Amuzu, Michael Dakwa and Edward Amartey-Tagoe — all graduates of the Meltwater Entrepreneurial School of TechnologyNandimobile Limited is a Ghana-based software company.

Adapted from the phrase “umunandi,” meaning “my friend,” the company name Nandi is derived from the Bemba language and Bantu dialect which is spoken across Zambia. This reflects the company’s “commitment to empowering relationships and enabling connections,” their website said.

Since 2010, Nandimobile has been recognized and awarded both locally and internationally for the impact of its software. Using customer support business solutions, the company has developed tools such as Gripeline and Infoline. Nandimobile’s objective is to simplify relationships between customers and the companies with which they do business via text messaging, according to company CEO Anne Amuzu.

“In Africa, Internet penetration is not very high, but everybody has a phone — and each phone can send a text message,” Amuzu said. “So a customer can send a text message to a phone, which is logged into an online ticketing system for a company. The company views the ticket, then sends back an answer to the customer, seen as a text message. It is far faster than using a telephone. Also because we know this application will have a lot of data, we also provide an analysis feature where the companies can make sense out of the tickets they receive.”

Both Gripeline and Infoline utilize this concept. With Gripeline, customers can get responses to requests as well as acknowledgement for their feedback. Infoline, a marketing software service, enables businesses to make their information accessible to customers via text messages.

Amuzu credited MEST — a two-year school in Ghana that instructs 20 college graduates at a time in its “incubator” program to become software entrepreneurs — with helping to pave the way for Nandimobile.

“By the end of the two years, you present a business plan into the incubator,” she said. “If it’s accepted, you are given seed money to start your own company. And we are one of the companies that has gone through the program.”

Amuzu also said it was a “gratifying” experience, aiding in the development of a software solution that helps companies engage, inform and manage their customer relationships.