But now the company has some good news to share. Tidal is now the official music streaming partner of Arsenal FC. “Arsenal have announced a new partnership with music streaming service Tidal, the company founded by self-confessed Gunners fan and rapper Jay-Z,” Goal reported.
While the details of the deal were note disclosed, it is said to be for around £1 million a year, or about $1.3 million US. Under the deal, Arsenal members, so called Gunners, can now access Tidal’s extensive music library. Players Danny Welbeck, Hector Bellerin, and Reiss Nelson have already shared their playlist.
“Additionally, all Arsenal paid members enjoy access to Tidal’s extensive library of music including a free six-month trial,” Goal reported. And, Arsenal’s Silver and Red members have access to Tidal’s “Premium” service.
“Football and music are great passions of so many of our global supporters,” said Arsenal’s chief commercial officer Vinai Venkatesham.
“This partnership combines these two passions in a unique way and will give our members access to some fantastic benefits. It is also a celebration of our shared belief in young talent, and will create opportunities to bring together our players with Tidal’s rising artists.”
Tidal, which has more than 48.5 million tracks and 175,000 music videos, is currently available in 52 countries and is part-owned by artists including Beyonce, Kanye West, Rihanna, and Usher. Tidal was launched in 2014 by Norwegian public company Aspiro, and in 2015 Jay-Z owned Project Panther Bidco Ltd. acquired Aspiro.
Jay-Z is actually an Arsenal fan it seems. “Jay-Z has previously been pictured at Emirates Stadium alongside fellow Tidal owner and Coldplay star Chris Martin, while Rihanna is another fan who was given a tour of the ground and met the first-team squad following Arsenal’s 5-1 win over Everton in February,” The Sun reported. Jay-Z is not shy about his love of the Gunners. “Jay-Z has said publicly that he is an Arsenal fan, dating back to Thierry Henry’s days with the London-based club,” SportTechie reported. Jay-Z is also keen on investing in Arsenal in other ways.
The exclusive partnership deal between @TIDAL and @Arsenal could lure in some of soccer’s 3.5 billion global fans. Is this enough to advance the company in the fierce streaming race! Find out more @CultureBanx https://t.co/bGGikQvAHo… pic.twitter.com/VNHn0jDzHr
— Kori Hale (@korihale) June 20, 2018