Are you looking to have an initial coin offering this year? This can be an exciting time, but in order to have a successful ICO you need to plan, plan, plan–especially in the marketing department.
In the first two months of 2018, there were almost 50 ICOs that raised more than $1.1 billion total by the end of February, News BTC reported. “Compare that figure to the $5.6 billion raised via initial coin offerings in 2017 and you get a good picture of just how important and popular ICOs will be in 2018.”
Getting the ICO marketing strategy right is important for a successful fundraising. Here are some tips:
“The website is the foundation of your Initial Coin Offering project. As with any structure, the foundation is the most important and you must ensure that you have something that is strong and lasting. Without a strong website, your Initial Coin Offering can crumble and collapse at any moment,” News BTC reported.
Your website should include a well-organized and well-written white paper about your ICO. Of course, the website should be well designed and easy to navigate.
“A well-researched and intelligent search engine optimization strategy, both on-page and off-page, ensures your ICO has a strong, long-term source of organic and targeted traffic,” News BTC reported.
A well-thought out SEO strategy is vital for any ICO’s success. This will help you for the long term.
Take out ads on Facebook, Google, Twitter. “Start with the channels that you have ad managers for. You can gain traction with traditional ad networks like Facebook and Google. Eventually, you’ll be able to move onto specialized crypto networks a few days before your ICO and on the first days of sale,” Hacker Noon reported.
Get the word out through events that connect you with your potential investors. “Start with online communication early on, before meeting them. Try to build up your online relationships and send them the important information. Then work on your presentation before an event and try to make appointments before you go to it. Don’t forget to follow up. Fundraising is a continuous process that takes time,” Hacker Noon reported.
Never skimp on publicity. Get a professional to help you get the word out to the media. Of course, you can do some things yourself, such as writing press releases and sending them out but unless you have developed a relationship with reporters this won’t get you very far.
“PR and media outreach can be conducted on a DIY basis, but again, without the expertise and contacts a marketing agency offers, you will pay more than you should be paying and not optimizing a key ICO marketing channel essential to the success of your ICO,” Hacker Noon reported.
Another way to get the word out about your ICO is to have your ICO listed on crypto sites, most of which are free. “Getting your ICO listed is important and should form a part of your ICO marketing budget. There are ICO marketing firms that provide top-tier ICOs as part of an ICO marketing package, and ICO listings are an integral part of the outreach campaign that must not be ignored,” News BTC reported.
Email marketing needs to be handled carefully. Sending too many emails will put people off. Take time to build your email list. “Sending marketing emails to individuals without their consent can damage your reputation, incur financial penalties, and limit your future email capabilities,” News BTC reported.
Not only might you find get people to work with, more people in your sphere will find out about your ICO. Check out forums such as Reddit and Bitcointalk. Take part in Quora discussions. There are a lot of discussions about different ICOs, specific cryptocurrencies, and blockchains, on Quora that allow you to actively participate, Hacker Noon reported.
LinkedIn and Facebook also have several groups.
Exactly how your ICO is marketed on social media can make or break an ICO. Community and social media management is one ICO marketing channel that is growing in importance in 2018. “The crypto communities are knowledgeable, powerful, and widespread. Fail to win over the crypto community and the chances of success diminish very rapidly,” News BTC reported.
ICO bounty programs can help you have a successful ICO marketing strategy. Offering bounties or rewards and incentives are an effective technique to get the interest of investors pre-ICO and to keep stakeholders interested and engaged post-ICO, according to News BTC. “But tread carefully. Giving away too many rewards may get your ICO marked as a scam.”
