NBA Star Partners With Startup Streaming News Network For Variety Show

Written by Staff

There’s a growing movement in which athletes, celebrities and other public figures are using social media and other technology to control their images and communicate directly with the public, Ben Cohen reported in the Wall Street Journal.

In the process, they are loosening traditional media’s grip on the way sports is delivered and consumed.

From Bleacher Report. Story by Tyler Conway.

Golden State Warriors forward Andre Iguodala is partnering with startup streaming news network Cheddar to launch a variety show titled Evenings With Andre.

Shalini Ramachandran of the Wall Street Journal reported the show will feature Iguodala interviewing guests “from business, technology, sports and entertainment.” Iguodala and Cheddar plan to pitch the show to streaming services like Netflix, Hulu and Amazon.

Startup streaming news network

If the partners do not find a major streaming service to broadcast the show, Cheddar will put it on its own platform. The live broadcasting startup streams regularly on Twitter, Facebook Live and its own network.

Most of Cheddar’s audience trends young, and Iguodala said it reaches “a lot of people who are trying to find their way and this show will give them inspiration that anything can be done.”

Read more at Bleacher Report.