How A Somali Entrepreneur Beat The UN And Built A $670M Remittance Firm

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Written by Dana Sanchez

Ten years ago, Somalia-born Ismail Ahmed blew the whistle on corruption at the U.N. Development Program in Nairobi, and his boss told him he’d never work again in remittances or development.

Today, Ahmed’s London-based remittance firm, WorldRemit Ltd., sends money to 148 countries and has just raised $40 million in a deal led by London investment firm LeapFrog Investments.

The Series C funding round values the fintech firm at more than $670 million, Bloomberg reported. WorldRemit’s longtime Silicon Valley backers, Accel Partners and Technology Crossover Ventures, invested in the deal.

WorldRemit expects to net $81 million in revenue in 2017 — 46 percent more than 2016, and up from $35.8 million in 2015, Ahmed said. The company is looking at a potential initial public offering in two to three years, he told Bloomberg.

The company is licensed in the U.S. and Ahmed told Bloomberg he expects “the U.S. will grow our revenues as much as 40 percent over the few years.”

“More than half our revenue comes from transactions going to Africa. The U.S. has the largest number of Africans,” Ahmed told AFKInsider in a 2016 interview.

Long before Ahmed became a compliance advisor to the U.N., he helped African companies comply with money transfers. He attended the University of London Business School, where he studied for an MBA. After 9/11 he was doing research at the University of Sussex. One of the companies he interviewed had been shut down for non-compliance at a time when the remittance business was unregulated.

Ahmed learned it was critical to have compliance systems in place from the beginning in a remittance business.

When he started building the WorldRemit platform, compliance was the major investment in the beginning. The company has been in existence since 2010. “I took money from angels (investors) who let us decide how to build the business. We only took money from venture capitalists and started growing fast once we put that in place. It is one of the reasons we started licensing in the U.S. in 2014.”

In March 2014, WorldRemit got $40 million in funding from Accel Partners. In 2015, the 6-year-old company was valued at $500 million in a $100-million Series B funding round led by Technology Crossover Ventures (TCV), with participation from Accel. In February 2016, the company secured a $45 million line of credit from U.S. growth fund TriplePoint Venture Growth and Silicon Valley Bank.

Working as an advisor to the U.N., Ahmed was fired after he blew the whistle on fraud and corruption at the U.N. Development Program in Nairobi. He received threats from within the organization but ultimately won his case at the U.N. Ethics Committee.

“When I decided to blow the whistle I had a better chance of winning the lottery than surviving the U.N.,” Ahmed told AFKInsider. “It wasn’t expected I would win my case. My boss at the time threatened me and said I’d never be able to work in remittances or development. People respect the U.N. It was a credible threat. I not only won the case but was able to work in remittances.”

WorldRemit has offices around the world including Australia, U.K., Canada, New Zealand and Japan. It started licensing in the U.S. in 2014. The U.S. is one of the most challenging countries to work in, Ahmed said. You have to get a license in each state.

Ernst & Young described Ahmed as an entrepreneur with an impressive story who is disrupting his sector. “Starting from scratch he has overcome adversity, shaken up the market and achieved global impact and success,” said EY event leader Joanna Santinon, according to an Invest In UK report.

Ahmed spoke to AFKInsider, a sister site of Moguldom.com, in 2016 about overcoming adversity, taking on one of the world’s most respected institutions and winning, and how he turned $200,000 from winning his case against the U.N. into a remittance business now valued at $670 million. We’ve reposted the interview here.

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Ismail Ahmed, CEO of WorldRemit. Photo provided

AFKInsider: Looking back, how did your experience at the U.N. affect your achievements?

Ismail Ahmed: I have been interested in remittances since I was a schoolboy in Somaliland. Tens of thousands of men went to work during the Gulf oil gold rush. My brother was one of them and sent us remittances. Remittances really transformed my hometown. One of my relatives was a broker who collected remittance money coming from the Gulf. He’d collect the money and use it to buy construction materials that bypassed the exchange-rate controls. I talked to him to understand how the system worked. It sometimes took three months to get a remittance. We were the recipients. I came to the U.K. during the civil war in Somalia. I became a sender (of remittances) and then I saw the typical migrant experience. It’s something I have been quite passionate about.

After the war remittances rebuilt the economy. It was called trade-based remittances or hawala. In most countries you had exchange rate controls and it wan’t possible to bring dollars into the country. This was a way around exchange-rate control — to buy and import goods, to finance imports basically.

AFKInsider: Who are WorldRemit’s main competitors?

Ismail Ahmed: The main competitors are Western Union, MoneyGram and the traditional players — the informal networks. When you look at global remittances, Western Union is the largest but only has 18 percent market share. About 40 percent of remittance business goes through informal networks.

AFKInsider: What is the main challenge in technology you face to keep your company growing?

Ismail Ahmed: Our industry is sill largely offline. We’re talking 90-to-95 percent of remittances going through offline networks. A Kenyan taxi driver in New York City going to a corner shop to send $100 home to Kenya. Travel was one of the first industries that went online. Unfortunately for remittances, people are still going to agents. The challenge for us isn’t what are the coolest gadgets. The challenge is how to convince people traveling an hour to a corner store to go online. How to save time, to overcome financial crimes associated with cash. The industry is facing de-risking. Basically banks are shutting down the bank accounts of money transfer companies. The impact is concentrated on traditional money transfer companies.

In New Zealand and Australia, most of the banks won’t give bank accounts to money transfer companies.

When banks shut down money transfer companies, remittances go underground. We’re interested in the image of the industry and making sure the money people send doesn’t get mixed up with crime. There’s been a lot of cases of money laundering, especially (senders in the) U.S. sending money to Mexico — drug money. The challenge for our industry is how to move cash-based transactions online. When someone’s using an online company there’s an audit trail. If the transaction becomes suspicious there’s a way to track.

The technology for blockchain is interesting but we don’t think bitcoin would address some of the challenges we face. For our industry the challenge is how do we use tech to simplify transactions — to allay the fears of regulators and banks. How can we use tech to address these challenges and help migrants to move from cash-based transactions (to online).

AFKInsider: WorldRemit secured a $45 million line of credit from U.S. growth fund TriplePoint Venture Growth and Silicon Valley Bank in February 2016. What are you doing with the money?

Ismail Ahmed: We’re focused on growing the business fast. Relative to Africa we’ve been heavily focused on mobile money. Africa is very important for our business. Globally one third of our transactions go to mobile money accounts. We’re a leader in international remittances. We’re doing business in almost 40 African countries — our aim is to offer the service in all 54 countries. Particularly we do well where there are mobile money services — Nigeria, Zimbabwe, Kenya, Uganda, Cameroon, South Africa, Ghana.

Currently our business is into Africa but today millions of Africans have mobile. Our aim is to enable them to send money abroad. We’re in the process of getting licensed so South Africans can send transfers to other African countries. There is migration within Africa. There’s a lot of remittances within Africa. When we send remittances we’re cashless. Not many people in Africa have credit cards. For us we don’t want to touch cash. How do we work with mobile money operators to move money?

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Ismail Ahmed Photo provided

AFKInsider: Mo Ibrahim inspired you. He’s one of the world’s most recognizable advocates for good governance. Did he fund you too?

Ismail Ahmed: Mo has not funded my business but I met him a number of times, first in 2005 at a remittance conference. What was really inspiring was his story. He worked in some of the most challenging countries where corruption was an issue. He proved a lot of people wrong who thought he wouldn’t be able to make it.

AFKInsider: Has anyone tried to bribe you? How do you handle requests for bribes?

Ismail Ahmed: I’m fortunate to live and work in London where bribery attempts are very rare. At WorldRemit, we only conduct honest and legitimate business. When travelling in other parts of the world, I’ve always taken the policy of refusing to pay so-called facilitation fees, even if it does mean things take a little longer.

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Ismail Ahmed. Photo: Chris Ratcliffe/Bloomberg

About Dana Sanchez

Dana Sanchez was born in South Africa and is a U.S. citizen. After working in advertising, she went back to school and earned a master's degree in journalism from the University of South Florida. As a business writer, she won regional and national writing awards. As editor of a daily newspaper, she coordinated staff writers, freelancers and photographers in the fast-paced environment of daily news. Dana was an editor at Moguldom Media Group for four years, helping to build and manage a team of staff and freelance writers. She works now on Moguldom.com for Nubai Ventures. A long-distance hiker and cyclist, she writes about the business of technology.