Swedish Mobile App Truecaller Expanding Operations In Africa

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Written by Peter Pedroncelli

Truecaller, a mobile app that provides the identity of unknown callers, has announced an expansion plan for Africa that will see it become a priority region for the Swedish company.

The Scandinavian firm will be hiring key African personnel, and it will also decide on a location, either in South Africa or Nigeria, where its African headquarters will be set up, according to ITNewsAfrica.

Truecaller is the world’s largest verified mobile phone community dedicated to helping users to avoid and block spam calls and messages through the use of a mobile app.

Expansion plans in Africa include the hiring of two African directors, with a business development director and a sales director expected to join the company.

Where they will be based is still undecided, however, as Truecaller executives will visit both Nigeria and South Africa at the beginning of November to consider locations for their African headquarters before a final decision is made.

Truecaller’s popularity in Africa is already well established, with the mobile app used by more than 50 million people on the continent, and app stores often featuring the app as one of their most popular, according to Techfinancials.

A mobile app Africans use

South Africa, Nigeria, Egypt and Kenya rank among the top 20 countries in the world in terms of users receiving unwanted spam calls, with South Africa placing fifth and Nigeria ninth on that list, according to a study conducted by Truecaller.

Ted Nelson, chief commercial officer at Truecaller, explained the logic behind the company’s African expansion plans.

“The tremendous growth we’ve had across Africa the past two years has truly been amazing and yet we feel it is still only the starting point of what is about to come,” Nelson said, according to Techmoran.

“With the positive momentum, we are confident this is the right timing for us to expand our presence and start engaging more deeply with the eco-system,” he added.