Why South Africa’s Entrepreneurs Need To Use Digital Technologies To Survive

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Written by Staff

Several industries are adopting digital technologies to survive in the digital world, but one industry has lagged in that adaptation and that’s the small medium enterprise (SMEs) market in South Africa.

The South African SME market is not harnessing technology to grow their small business and is ignoring the benefits of using  technology to become digital entrepreneurs.

However, digital technology is becoming increasingly less expensive and most platforms offer a no-cost or free solutions to enable your business to flourish.

The objective of the MTN Business Digital Entrepreneur Masterclass is to equip entrepreneurs with the necessary skills and insights into running a successful digital business.

From Tech Financials. Story by Gugu Lourie.

Several industries are adopting digital technologies to survive in the digital world, but one industry has lagged in that adaptation and that’s the small medium enterprise (SMEs) market in South Africa.

The South African SME market is not harnessing technology to grow their small business and is ignoring the benefits of using  technology to become digital entrepreneurs.

However, digital technology is becoming increasingly less expensive and most platforms offer a no-cost or free solutions to enable your business to flourish.

The objective of the MTN Business Digital Entrepreneur Masterclass is to equip entrepreneurs with the necessary skills and insights into running a successful digital business.

Embracing digital technologies as an entrepreneur or SME, Xoko says implies being smart about your communications.

“You need to be in constant communication with your target market,” he says.

Xoko encouraged entrepreneurs and SMEs to find nifty and credible ways to engage their customers.

MTN Business South Africa offers Hosted PBX, a prepaid service for SMEs that enables your office and employees to be integrated in a common network that includes all mobile and SIM-embedded desk phones. It provides your business with the functionality and benefits of owning a Private Branch Exchange (PBX) system without having to install any equipment within your premises.

Read more at Tech Financials.