Rwanda’s Bank of Kigali Targets Mobile Phone Users With mVisa

Rwanda’s Bank of Kigali Targets Mobile Phone Users With mVisa

Roughly 5.8 million people, or 55 percent of Rwanda’s population, owns a mobile phone. In an effort to accommodate tech savvy account holders — and to lure more mobile enthusiasts — Bank of Kigali and Visa have rolled out a partnership digital wallet program called mVisa, Biz Tech Africa reported.

The program allows members to bank without having to step in a branch.

“Bank of Kigali is excited to bring the best in-class financial services and products to suit the specific needs of different segments of the society. We are looking forward to launching mVISA in Rwanda,” Chief Operating Officer Lawson Naibo, told Biz Tech Africa.

According to the report, mVisa’s objective aims to provide financial services to a diverse group of clients including bankers who live in urban and rural areas. Convenience, accessibility and security are perks of mVisa, Gordon Cooper, head of Visa’s head of emerging markets, said.

Three accounts (BK mVISA Zamuka, BK mVISA Terimbere and BK mVISA Icyerekezo) will be available to bankers with monthly incomes below $154, up to $384 — and account balances of up to $768, respectively.

“Rwanda’s economy is enjoying tremendous growth and mVISA supports that progress by providing access to electronic financial services for any Rwandan with a mobile phone,” Cooper said in the report.

Through mVisa bankers can deposit and withdraw cash, add airtime to mobile phone cards and pay merchants and bills. More specialized features are in the works, Biz Tech Africa reported