Technology veteran, visionnaire and mompreneur Tavonia Evans has launched an initial coin offering (ICO) for $Guap, a coin aimed at recycling wealth within the Black community.
$Guap’s ambitious mission is to reward African-American consumers for supporting businesses that support them.
Traditionally, African Americans account for a large chunk of spending power, especially in retail spending. However the spending often fails to support them locally, educationally, politically and economically.
From Black News.
African-Americans suffer greatly due to gentrification and often lose their economic value as quickly as it is gained.
It is often more affordable to spend with bigger brands who outcompete the local small business person, yet African-American women are one of the fastest growing markets of small business owners. $Guap believes it has the answer to circulating money back into this micro-economy and rewarding people for doing so.
$Guap is a ERC20 token built on Ethereum blockchain technology using smart contracts to perform various tasks such as issuing rewards. With $Guap, every token spent will be distributed throughout a system that will fund new businesses, HBCUs, and philanthropic efforts that adopt the coin. Merchants — a part of the “$Guap Market” — pledge to pass on savings while benefiting from gaining access to loyal customers. Consumers will also be able to rate businesses and suggest methods for improvement anonymously to merchants to help maintain quality of service all through a proprietary portal.
Founder Tavonia Evans, has worked in tech for almost 20 years and her greatest concern has been the barrier between African Americans and ability to support startup growth and initiative. She believes this is directly tied to the relationship between African Americans and black economics and feels that cryptocurrency is the gamechanger.
Evans is a mother of eight, a New York native and Georgia resident. She has worked in tech for two decades as a startup owner, developer, patent owner, and consultant to government and several Fortune 500 companies. She has assembled an experienced team of African-American tech, finance, and investment experts with decades of experience. Learn more at #getguap.