Zomato, an India-based online restaurant and nightlife guide, has expanded in South Africa, adding to its presence in Johannesburg with the launch of a Cape Town section, according to a report in FinanzNachrichten.
Entering the South African market in April, Zomato is one of the top 500 websites visited by South Africans, the company claims. It is available on the web and on free mobile apps for BlackBerry, iOS, Android and Windows Phone.
It provides information on 1,300-plus restaurants in Cape Town including scanned menus, photos, mapped coordinates and user reviews. On mobile, it is location-aware.
“The response from Johannesburg has been overwhelming,” said CEO Deepinder Goyal. “We’ve been expanding our geographical footprint aggressively over the past few months, and South Africa is an important market for us.”
Fast food and pizza restaurants make up about a quarter Cape Town’s restaurants, the report says. African cuisine is next, served in about 100 restaurants. Asian/Chinese is served in about 80 restaurants.
Zomato is present in seven other countries: India, U.A.E., U.K., Philippines, Qatar, Sri Lanka and New Zealand. It plans to reach into continental Europe, the Middle East, South America and Southeast Asia this year, the report said.