Backstage Capital Invests $50K In Singer Kehlani’s Tech Startup

Backstage Capital Invests $50K In Singer Kehlani’s Tech Startup

Music artist Kehlani is getting into the tech business and she’s tapped Arlan Hamilton’s Backstage Capital for funding.

Backstage Capital, the venture capital firm focused on funding people of color, has invested $50,000 in Kehlani’s stealth startup, Flora.

The idea with Flora is to focus on health and wellness for the artist’s target audience of people between the ages of 16 and 25. Details of the startup are scarce, but Flora describes itself as “curated green content.”

As part of the investment, Hamilton will join the board, and act as a mentor and advisor.

From Tech Crunch. Story by Megan Rose Dickey.

“Bridging the gap between my career, activism & my audience is important to me as a next step,” Kehlani said in a statement to TechCrunch. “I am incredibly honored to work with Arlan, not only due to her outstanding work in the tech world, but her consistency in supporting queer women of color. I look forward to creating positive change & making strides in tech.”

This deal all started a few weeks ago, when Kehlani reached out to Hamilton to thank her for helping queer women of color break into tech, Hamilton told TechCrunch. They proceeded to meet up and that’s when Kehlani told Hamilton about Flora, which she co-founded with Alaxic Smith and Reid Williams.

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Since Backstage Capital’s founding in September 2015, the fund has invested about $2.5 million into more than 50 startups.

Read more at Tech Crunch.