How West African Firms Are Paying Facebook To Tell Their Stories

How West African Firms Are Paying Facebook To Tell Their Stories

From GhanaWeb. Story by

Facebook recently hosted a roundtable with small-and-medium-sized enterprises from Ghana and Nigeria as part of its effort to sell advertising to entrepreneurs in West Africa.

The session focused on how Facebook can help small businesses reach customers compared to other advertising media.

In 2015, Facebook held 225 events in 19 countries, training over 200,000 small business owners to use its platform to drive sales and marketing. Africa will be a focus region for such events in 2016.

Here are some examples of small West African companies that use Facebook to tell their stories:

Jay Osbie in Nigeria is an online brand and retailer for fashion-forward men. “Facebook is significantly cheaper than other channels. Actually, it’s not even comparable,” said Dejuwon Isola-Osobu, founder and CEO. One recent campaign delivered 14,000 clicks for $260.

Fabulosity Hair and Fabulosity Cosmetics deliver affordable and natural hair extensions and cosmetics for women who want to look fabulous. Chinenye Umeh, the founder, says she loves the flexibility and affordability of Facebook.

Skin Gourmet Limited in Ghana is a female-led producer of organic, natural and chemical-free skin care products. It reports a significant return on investment in the form of more engagement and brand awareness after posting and boosting posts on Facebook.

Accra Good Markets in Ghana is a pop-up event for vendors to sell their products. Facebook is its only marketing channel for reaching vendors and shoppers and it sees results through posting and highly targeted advertising on Facebook.

Akataasia Clothing in Ghana depends on WhatsApp to connect with customers.

Read more at GhanaWeb.