South Africa’s national responsible gambling programme has been held up as the global leader for promoting responsible gambling and enjoys a high degree of credibility throughout the world for the effectiveness and cost efficiency of its programme.
Following international research of worldwide responsible gambling activities by respected Toronto-based global reputation research experts GlobeScan, much of the programme’s success was attributed to sound and coherent strategic planning at inception, the collaborative nature of all stakeholder relationships and the success of its public awareness programme.
The work being undertaken by the programme in terms of promoting responsible gambling is being studied by industry professionals and regulators worldwide and its structure and workings are viewed as a model to be emulated internationally.
The scope of the research included not only reputation measurement, but also assessed the work being undertaken to minimise the effect of excessive gambling.
To do the comparison, GlobeScan compared SA’s programme against similar projects in the United States, Britain, Australia, Canada, Ireland, New Zealand, Norway and Sweden.
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