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China Opens African Film And TV Research Center To Reduce Stereotypes

China Opens African Film And TV Research Center To Reduce Stereotypes

From TheHerald.

China on Friday opened a research center on African film and TV at Zhejiang Normal University in Jinhua, central Zhejiang Province, as part of efforts to beef up mutual understanding and cooperation.

The center will focus on academic exchanges and developing talent, said Liu Hongwu, director of the center.

“Although China is leading the world in economic and infrastructure cooperation with Africa, Chinese people’s understanding of Africa is still limited, and many Africans often equate China to nothing more than food and martial arts,” Liu said.

In 2011 and 2013, a Chinese TV comedy series about a modern Chinese couple was aired in
Tanzania and Kenya, gaining popularity with the local audience.

Starting in September, audiences in Kenya, Tanzania and South Africa will have access to 30 Chinese TV series and movies through StarTimes, a leading Chinese-­run TV channel in sub-­Saharan Africa covering 80 percent of the region’s population.

Read more at TheHerald.